EF Explore America…differentiated

PDF.

EF Educational Tours is the market leader in international student travel. But our domestic product, EF Explore America, isn’t there yet. In an effort to change that, we made a customizable PDF that outlines our differentiators for Sales to use in calls and meetings. I worked with a designer to create this PDF, and led the charge on content by developing a structure, distilling all of our (many) differentiators into digestible talking points, and writing all of the copy. And, it’s already impacted business—within 24 hours of its creation, it was used to win over a new customer.

Designer: Sky Erickson
ACD (copy): Kim Hart
ACD (design): Adam Schwartz
Producer: Alex Corcoran