Ghostwriting + Thought Leadership

You know when your brand’s really made it? When it’s not talking about itself. At EF, we’ve been delving into the world of thought leadership, positioning ourselves as the trusted educational experts and problem-solvers that we are—without directly advertising our product.

Social-emotional learning and educational travel

Blog post.

At EF, we’re all about social-emotional learning. But one of our competitors, Worldstrides, was ranking higher for it in SEO. To change that, I worked with one of our Tour Consultants, former teacher Olivia, to write an op-ed for our blog. As the developmental editor, I guided, shaped, edited, and ghostwrote to bring the piece to life. I also worked with a designer to create a printable resource and visually highlight it in the article. To read the full article, click here.

Copywriters: Cassie Title, Olivia O’Connell
Designer: Will Crawford
ACD (copy): Heather McHugh
ACD (design): Adam Schwartz
Producer: Addison Dlott