How parents really feel about educational travel

Infographic.

We knew parents thought educational travel was cool. But we wanted to prove that parents thought it was valuable. So in fall 2022, EF Educational Tours commissioned The Harris Poll to conduct an online survey. To present the findings, I worked with a designer to create an infographic. I led the charge on content, doing everything from naming the survey to distilling 72 pages of data into easily-understood-by-all-humans language.

Designer: Amanda Bentley
ACD (copy): Heather McHugh
ACD (design): Adam Schwartz
Creative Director: Randall Rogers